Spanish fashion retailer Mango has appointed former H&M Group CEO Helena Helmersson as an independent member of its board of directors to strengthen the company's corporate governance in line with international best practices.

The addition of Helmersson is part of Mango's ongoing efforts to professionalise its management model.

Helmersson brings more than two decades of experience in the fashion industry to Mango's highest decision-making authority. At H&M Group, she oversaw sustainability, production and global operations.

Helmersson stated: “Mango is pursuing a very ambitious plan, developing the brand and assortment, and bringing it to more customers around the world.

“At the same time, they are part of leading the sustainability practices in the industry. I’m impressed by what they have accomplished and feel very inspired to contribute to the future success.”

The board of directors at Mango will now consist of Toni Ruiz as chairman and CEO, Jonathan Andic as vice-chairman, and Daniel López and Margarita Salvans as executive directors.

Ruiz stated: “We are welcoming an exceptional professional whose vast international perspective and extensive experience in the fashion industry will undoubtedly propel us to new heights. Her expertise and visionary approach are invaluable assets that will enrich our leadership team and drive our global ambitions forward."

The other independent directors include Jordi Canals, Jorge Lucaya, Jordi Constans, Marc Puig and Manel Adell.

Eugenia Jover holds the position of non-director secretary of the board.

The move is aligned with Mango's 2024–2026 4E Strategic Plan, which aims to reinforce the brand's unique value proposition, enhance its commitment to innovation and sustainability, and drive sales through expansion.

In early July 2025, Mango introduced a generative AI-powered virtual fashion assistant, Mango Stylist, to enhance its personalised shopping experience.