Spanish fashion retailer Mango has continued to execute its growth strategy in the US by inaugurating its 50th directly-operated storefront in Washington Square, Portland, Oregon.

The development is part of the company's broader initiative to establish 20 additional US locations during 2025, totalling 65 across the country by the end of the year.

This is part of Mango's 4E 2024-2026 Strategic Plan to enhance the brand's unique value proposition and boost sales in both physical stores and its online channel.

The newly opened store in Portland, the second in the city after an initial location in Pioneer Place, showcases Mango's exclusive Woman line.

It also features the brand's New Med retail concept, which fuses sustainability with a Mediterranean-inspired design.

In 2025, Mango has inaugurated eight US stores, introducing the brand to Nevada, New Mexico, Washington and Oregon for the first time.

The US now ranks among Mango's top five markets, with aspirations to become one of the top three revenue-generating countries for the company by the close of 2026.

By the end of 2025, Mango aims to double its US workforce to more than 1,200 employees.

Since entering the US market in 2006, the brand has steadily grown its footprint. The latest expansion initiative began in 2022 with its flagship store on Fifth Avenue in New York City.

Its growth trajectory remains focused on the Sun Belt and Northeast regions, with upcoming openings in Arizona Connecticut, Illinois, Louisiana, Ohio and Washington. California will also see further expansion, particularly in the San Francisco area.

Mango chief expansion and franchise officer Daniel López stated: “Reaching this milestone is an important achievement for the entire Mango team and reaffirms our deep commitment to our US client.”

The company’s turnover saw a 7.6% rise to €3.33bn ($3.60bn) in the fiscal year 2024.