Luxury skiwear and lifestyle brand Perfect Moment has opened a new European warehouse and distribution hub in the Netherlands as part of the brand's global logistics transformation.
The new facility will replace Perfect Moment's previous warehouses in the UK and Hong Kong, which are set to close following a company-wide restructuring initiative.
The restructure aims to streamline operations, reduce costs and improve the customer experience.
The logistics overhaul is projected to cut the steps involved in the supply chain, decreasing the number of touchpoints from factory to customer from 11 to five.
This streamlining will result in swifter and more effective order processing.
Perfect Moment chairman Max Gottschalk stated: “The new distribution facility is a cornerstone of our broader operational transformation, enabling us to streamline our supply chain, accelerate delivery timelines and significantly reduce complexity.
“By centralising key functions and eliminating unnecessary handoffs, we’re creating a more agile and efficient platform that we expect will unlock meaningful cost savings and allow us to reinvest in areas that fuel long-term growth – whether that’s product innovation, customer experience or international expansion.”
The Netherlands-based hub is operated in partnership with global logistics provider GEODIS.
The restructuring encompasses an overhaul of the corporate framework to ensure that the flow of operations is more closely aligned with the brand's commercial objectives.
Historically, logistics costs have accounted for a higher percentage of company revenues than desired.
Although the company recognises that enhancing profit margins is a gradual process, it is anticipated that these strategic changes will lead to consistent and enduring improvements in gross margins.
Perfect Moment chief operating officer and chief financial officer Chath Weerasinghe noted the company has already shipped its first deliveries of its Fall/Winter 2025 collection two months than in the previous year, indicating acceleration in market readiness.
Weerasinghe stated: “This transformation allows us to build a supply chain discipline that not only reduces cost but also enhances delivery performance and customer satisfaction.
“We’re building a modern, agile supply chain that will support our long-term growth ambitions. These improvements position Perfect Moment with greater operational strength and agility as we head into the important fall and winter seasons, where demand for our brand is at its highest. We’re confident this foundation will drive meaningful value for both our customers and shareholders.”
In October 2024, Perfect Moment opened its first North American warehouse and distribution centre in Dallas, Texas.
