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23 July 2025

Daily Newsletter

23 July 2025

Shoe Carnival enhances online shopping with AI search integration

The integration is part of the retailer’s shift to a new composable, headless commerce strategy.

Tiash saha July 23 2025

US-based footwear and accessories retailer Shoe Carnival is enhancing its digital shopping experience by integrating Algolia's AI-powered search with Amplience's Commerce Experience platform.

The integration, which also includes a content management system (CMS) and digital asset management (DAM), is intended to enhance the retailer’s operational agility and efficiency.

A fast and agile approach helps it to “achieve digital customer experience” as it continuously updates product assortments and introduces new styles.

The retailer's merchandising team now uses Algolia’s Merchandising Studio to quickly implement changes without the need for developer support.

This change has streamlined its processes and improved its ability to adapt to market changes.

Algolia CEO Bernadette Nixon stated: “Recognising the limitations from the solution it first tried, Shoe Carnival embraced a new composable, headless commerce strategy, seeking robust solutions for content and search. The company identified Algolia and Amplience as the ideal partners to meet its evolving needs and underpin its new strategy.”

Shoe Carnival's team now manages more than one million assets within Amplience’s content hub. With Algolia’s AI search capabilities, the team can swiftly index, search and retrieve assets.

This integration has removed the need for manual re-ranking and provides customers with customised search experiences through natural language processing and automated functions, making workflows more efficient.

Shoe Carnival e-commerce director Courtney Grishman stated: "With insights from Algolia's analytics, we have more granular control over our campaigns and can make smarter, data-driven decisions to drive impactful results and achieve our business goals. Algolia AI Search has empowered us to learn more about our customers' needs, what is resonating with them, and what converts them." 

In March 2025, Shoe Carnival announced a net sales increment to $1.20bn for the fiscal year 2024 (FY24) – a 2.3% increase compared to the previous fiscal year’s $1.17bn.

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