lululemon athletica and 7mesh to develop advanced technical apparel
Canadian companies lululemon athletica and 7mesh Industries have entered a partnership to jointly develop advanced technical apparel.
The collaboration will focus on new ventures of lululemon’s Whitespace research and development team.
lululemon CEO Laurent Potdevin said: “We’re always open to unlock opportunities to fuel our innovation pipeline.
“In bringing together 7mesh’s extensive technical apparel expertise and performance-focused mindset with the capabilities of our industry disrupting R&D Whitespace team, we perfectly blend fashion and function to co-create transformational products for our guests.”
According to lululemon, Whitespace R&D is an investment priority and catalyst for innovation through its creation of new fabrics and construction technologies. It also provides product testing and future concept development.
In addition to the strategic partnership, lululemon has made a minority investment in 7mesh.
7mesh Industries CEO Tyler Jordan said: “Working in close partnership with lululemon’s Whitespace team is an incredible opportunity for us."
lululemon athletica is an athletic apparel company for yoga, running and training.