Rossmann and Wirecard partner to offer Alipay payments in Germany


German retail chain Rossmann has collaborated with technology company Wirecard to offer Alipay payments.

Going forward, mobile Alipay barcode payment will be available at more than 2,000 Rossmann branches across the country.

Rossmann CEO Raoul Roßmann said: "For us, Chinese tourists are an increasingly important target group. They have a particularly high demand for baby products, cosmetics and organic products.

“This is why we are delighted to introduce Alipay as a new payment method together with Wirecard, both at all of our points of sale and also for our e-commerce platform."

The new payment method will also supplement the payment choices in the online shop, which allows Rossmann to access the Chinese tourism market.

"Our ConnectedPOS platform enables us to quickly and easily implement acceptance for Alipay payments in Rossmann's central till system and also make it available for online customers."

Wirecard records Alipay barcode payment transactions at individual merchants.

Wirecard sales consumer goods executive vice-president Christian Reindl said: "Our ConnectedPOS platform enables us to quickly and easily implement acceptance for Alipay payments in Rossmann's central till system and also make it available for online customers.

“This is a prime example of the omnichannel approach, which means that customers can pay easily and securely across channels. Technical integration at Rossmann has been carried out so as to facilitate further developments in the field of alternative payment procedures." 

Wirecard has been offering the POS payment acceptance at retailers across Europe through the Alipay app since December 2015.