E-commerce giant Amazon has collaborated with delivery service provider Gopuff to launch rapid grocery delivery services in the UK.
The service will initially be available in Birmingham and Salford, enabling Amazon customers to order grocery items, including alcohol and snacks.
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Customers can receive their order in less than an hour and possibly in as little as 15 minutes, 24/7.
Amazon grocery partnerships director Russell Jones stated: “Working with grocery retail partners is an important part of our offering, giving customers more choice and more convenient options to have groceries delivered from their favourite stores and brands, ordered via our website. We are excited to bring Gopuff to Amazon customers and to offer our Prime members even more savings, with free delivery on their first order over £20 and other great value discounts.”
Gopuff joins Amazon’s existing roster of grocery retailers, which includes Morrisons, Iceland and Co-op within the UK market.
Customers can access Gopuff’s offerings through Amazon’s dedicated portal at Amazon.co.uk/gopuff or through the company’s app.
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By GlobalDataGopuff UK and new business senioer vice-president Alberto Menolascina stated: “At Gopuff, we’ve spent the past 12 years building the infrastructure needed to deliver groceries and essentials in less than 60 mins and as fast as 15 minutes, enabling us to offer customers the ultimate convenience — affordably. We’re delighted to bring this shopping experience to even more customers thanks to our partnership with Amazon which, at launch, enables customers in Birmingham and Salford to conveniently access our service through their Amazon account.”
This UK initiative follows Amazon’s recent international collaborations with Knuspr in Germany and Jüsto in Mexico.
In November 2024, Amazon partnered British supermarket company Asda to offer its customers parcel pick-up and label-free, box-free returns services at more than 700 Asda stores across the UK.
