Turkey-based HRK Holding, operating under the name Saat & Saat, has acquired apparel manufacturer and retailer Aydinli Group.
The transaction was confirmed by USPA Global, which oversees US Polo Assn., the official brand of the United States Polo Association.
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Both Saat & Saat and Aydinli Group have long served as licensing partners of the brand.
Aydinli Group manages US Polo Assn. retail networks worldwide, operating close to 450 branded stores, alongside multiple regional e-commerce platforms and wholesale distribution through department stores.
According to the press statement, the move expands the regional apparel footprint of US Polo Assn. across Turkey, the Middle East, Eastern Europe and North Africa.
Through the deal, Saat & Saat gains control of Aydinli’s established apparel operations, which span more than 50 countries across the region.
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By GlobalDataUpon completion, Ramazan Kaya, chief executive officer of Saat & Saat, will also take on the role of CEO at Aydinli Group.
USPA Global president and CEO J Michael Prince said: “We would like to congratulate Ramazan Kaya, as Founder and CEO of Saat & Saat, on the recent acquisition of Aydinli. As a long-time partner of US Polo Assn., we believe this strategic transition will provide our global sports brand the opportunity to elevate and expand our business, targeting $1bn in retail sales across the region in the coming years.”
The acquisition represents Saat & Saat’s move into the international apparel segment, expanding beyond its core activities in watches and accessories.
Aydinli Group’s collaboration with US Polo Assn. began in 1997 and has supported the brand’s long-term regional development.
More recent milestones include the opening of a flagship US Polo Assn. location at Istanbul’s Istinye Park in 2024 and the rollout of nearly a dozen dedicated regional brand websites.
Across Turkey, the Middle East, Eastern Europe and North Africa, US Polo Assn. now operates more than 1,500 points of sale.
On a global basis, the brand has a presence in 190 countries and records retail sales exceeding $2.5bn.
Saat & Saat CEO Ramazan Kaya added: “We’re proud to take this important step in our long-standing partnership with US Polo Assn., expanding and strengthening our presence in one of the most dynamic retail markets in the world. This acquisition allows us to accelerate growth, enhance our capabilities, and position both our company and the brand for a powerful next phase in Turkey, the Middle East, Eastern Europe, and North Africa.”
