The Michael Strahan lifestyle brand has formed a retail partnership with US department store chain Belk to sell its Collection by Michael Strahan line in stores and online.
The brand was established in 2015 by former Pro Football player and journalist Michael Strahan, along with SMAC Entertainment co-founder and CEO Constance Schwartz-Morini.
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It said the collaboration will introduce sportswear and tailored menswear from the Collection by Michael Strahan range to shoppers at Belk stores and through Belk.com.
Commenting on the collaboration, Strahan said: “Partnering with Belk across their wide network allows us to reach more customers in communities where quality and value matter. We are excited to have them on board to help us on our mission to make confidence part of every man’s routine.”
As part of the agreement, the assortment will include more than 60 items. These comprise blazers, dress shirts, polo shirts, suit separates, and T-shirts.
The range will be stocked in all Belk department stores, except for Belk Outlets and Belk Markets, and will also be available through the retailer’s e-commerce site.
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By GlobalDataBelk operates nearly 300 department stores across 16 states in the southeastern US.
According to the press statement, the Michael Strahan brand also sells licensed sports merchandise under the MSX by Michael Strahan line and provides made-to-order suits through the Michael Strahan Design Lab.
Belk CEO Don Hendricks said: “This collaboration represents more than just a new product line – it’s about offering customers access to quality menswear curated by someone who understands style, discipline, and excellence.
“We’re thrilled to partner with Michael and his team by bringing his signature collection to Belk and helping customers look and feel their best.”
