Retail technology provider DaVinci Commerce has received an undisclosed investment from Accenture, as the two companies move to support shopping experiences shaped by AI agents.
The funding was made through Accenture Ventures and is accompanied by a partnership with Accenture Song, Accenture’s creative digital agency.
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US-based DaVinci Commerce positions itself as an AI-powered commerce experience platform (CEP) that aims to help global brands influence how customers find and interact with commerce in AI-led environments.
The company’s two main offerings, notably DaVinci Agentic BrandStore and DaVinci Commerce Marketing, are designed to work together so brands can manage both discovery and activation across evolving commerce channels.
DaVinci Commerce founder Diaz Nesamoney said: “Agentic commerce changes both when a purchase begins and how value is captured. Working with Accenture allows us to connect AI-native commerce execution with enterprise-scale capabilities in data, payments, supply chain and experience design—areas that will increasingly determine who wins as AI takes on a larger role in shopping.”
According to Accenture, the deal comes as AI is increasingly being used as a front-end interface for shopping, shifting activity away from traditional search and browsing towards systems that can research, recommend, and, in some cases, transact on a consumer’s behalf.
In this setting, DaVinci Commerce and Accenture are focusing on the emerging area of “agentic commerce”, where brands may need to be structured not only for human audiences but also for how AI systems interpret and surface products.
Under the partnership, Accenture Song will collaborate with DaVinci Commerce on client work intended to apply agentic commerce capabilities across areas, including discovery, merchandising, checkout, fulfilment and loyalty.
Accenture said the tie-up reflects rising demand from brands seeking to update owned commerce platforms and commerce media approaches for AI-driven engagement.
Accenture Song CEO Ndidi Oteh said: “AI is rapidly reshaping how consumers engage with every brand. As people increasingly rely on AI-assisted recommendations and begin delegating decisions to intelligent agents, being discoverable is no longer enough.
“Brands must be relevant, personable, and ready to transact in agent-led environments. DaVinci Commerce enables exactly that. Combined with Accenture Song’s strengths in design, data, commerce, and marketing, it empowers clients to move faster and act with confidence.”
