US beauty retailer Ulta Beauty and fashion chain Pacsun have entered a partnership to roll out a joint collection spanning clothing and beauty products.
The collaboration brings together Pacsun’s apparel offering with a select range of beauty items, alongside two dedicated beauty essential kits.
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Pacsun chief merchandising officer Richard Cox said: “Our partnership with Ulta Beauty brings together two brands that celebrate self-expression, confidence and individuality.
“By combining Pacsun’s fashion-first perspective with Ulta Beauty’s leadership in beauty, we are creating an exciting new destination where our guests can discover products that reflect who they are.”
Set to launch on 6 August, the collection will be stocked across more than 100 Pacsun stores in the US, as well as online.
The beauty essential kits, meanwhile, will roll out slightly earlier, becoming available from 2 August at a number of Ulta Beauty stores, via the retailer’s website, and via TikTok Shop.
Established in Newport, California, Pacsun’s designs are currently developed out of Los Angeles.
Ulta Beauty chief marketing officer Kelly Mahoney said: “Our collaboration with Pacsun is a celebration of individuality and creativity, bringing together fashion and beauty in a way that feels fresh, relevant and authentic for our guests.”
The announcement follows a string of recent retail partnerships involving Ulta Beauty.
In May, the company teamed up with Uber Eats, putting merchandise from more than 1,500 of its stores onto the delivery app for customers across the US.
The following month, Ulta Beauty partnered with Bath & Body Works, bringing a range of the latter’s body care and home fragrance products into Ulta’s stores and onto its website.
On the financial side, Ulta Beauty reported net sales of $3.16bn for the first quarter, marking an 11.1% rise year-on-year.
Net income for the three months to 2 May 2026 came in at $340.4m, up from $305m over the same period the previous year.
