US online marketplace eBay has finalised its purchase of fashion resale platform Depop, closing a deal first agreed with previous owner Etsy in February.
The purchase brings Depop into eBay’s fashion business, which the company says generates more than $10bn in annual gross merchandise volume.
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Depop operates a consumer-to-consumer (C2C) marketplace focused on fashion discovery and resale.
Depop CEO Peter Semple said: “Joining eBay, a company with a longstanding record of driving innovation in recommerce globally, is an exciting new chapter for Depop and our community.
“We have built a marketplace centred on creativity, self-expression, and connection, and we are just getting started.
According to eBay, the platform will continue to run under its existing brand, platform and customer experience, with no immediate changes for users.
eBay said it intends to combine Depop’s position in fashion resale with its own infrastructure in shipping, personalisation, compliance and other services for sellers.
As of 31 December 2025, Depop had seven million active buyers, with almost 90% aged under 34, and more than three million active sellers.
Completion of the deal follows approval from the UK’s Competition and Markets Authority (CMA) earlier this month.
The CMA began its review on 23 April 2026 and opened a two-week public comment period that ended on 8 May. It then moved to a formal merger investigation in June under a notice issued under Section 96(2A) of the Enterprise Act 2002.
eBay CEO Jamie Iannone added: “As a global leader in C2C and recommerce, eBay’s acquisition of Depop further strengthens our C2C value proposition. This combines two distinct customer experiences and expands our reach with the next generation of buyers and sellers.”
Regulatory approval for the acquisition comes amid several other developments at eBay.
In May, GameStop put forward an unsolicited, non-binding offer to acquire eBay through a cash-and-stock arrangement valued at roughly $55.5bn, equivalent to $125 per share.
eBay’s board rejected the bid that same month, describing it as “neither credible nor attractive”.
Separately, in March, eBay announced plans to cut its global workforce by approximately 6%, equating to around 800 roles, as part of a broader restructuring and cost-reduction effort.
