Deliveroo has formed an exclusive partnership with beauty retailer LOOKFANTASTIC, adding more than 300 skincare, haircare, make-up and wellness products to its on-demand shopping offer in the UK.
According to the delivery company, the service is available to customers in cities such as Bristol, Glasgow, Leeds, London, Manchester and Nottingham, with deliveries available in “as little as 20 minutes”.
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Lookfantastic becomes the latest retailer to join Deliveroo Shopping, the company’s non-food retail arm, as it expands rapid delivery beyond groceries and takeaways.
Deliveroo consumer vice-president Suzy McClintock said: “Partnering with Lookfantastic – one of the nation’s favourite beauty destinations – is another huge win for Deliveroo Shopping, as we continue to increase the breadth and quality of our retail offering for customers.”
According to Deliveroo, demand for personal care and wellness items on its platform has been rising.
The company said its beauty category increased by more than 60% year-on-year, while beauty-related searches exceeded two million in 2025.
Products available through the partnership include brands such as Anua, Beauty of Joseon, Drunk Elephant, Medicube, OUAI, and Sol De Janeiro.
Lookfantastic managing director Keely Gough said: “By bringing Lookfantastic to Deliveroo, we’re making it easier than ever to discover and receive premium beauty, whether you’ve run out of an essential, need a last minute gift or a self-care treat.”
Deliveroo said the agreement is intended to continue throughout the year, with additional products and offers due to be added over time.
Launched in November 2023, Deliveroo Shopping has been broadening its retail range.
Alongside beauty and wellness products, the platform also offers stationery from Ryman, toys from The Entertainer, fragrances from The Perfume Shop, fashion rental from HURR and jewellery from Accessorize.
The announcement follows wider movement in rapid delivery partnerships in UK retail.
Last month, Tesco expanded access to its rapid grocery delivery service through new tie-ups with Deliveroo and Uber Eats, building on its existing Whoosh operation.
