US grocery tech company Instacart has introduced Clementine, an AI-powered grocery shopping assistant, on the Instacart Marketplace in the US and Canada.
The company said the platform converts a written message, shopping list, or recipe into a cart that is ready to buy.
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Users can ask for meal ideas, budget-conscious lunches, or repeat orders, and receive a “personalised” cart based on “real-time” inventory at their chosen store.
Clementine is built on the company’s existing order and inventory data.
Instacart CEO Chris Rogers said: “It can help you stay on budget and surface what’s actually in stock at your chosen store, handling enough of the weekly planning that the mental load actually feels lighter.”
The company added that Cart Assistant, its white-label AI shopping assistant for retailer-branded deployment, is now live with Food Bazaar, Heritage Grocers Group, and Woodman’s.
Instacart also named five additional retailers expected to launch Cart Assistant at a later date. These include Aldi US, Harmon’s, The Save Mart Companies, and Stew Leonard’s, along with unspecified “additional partners”.
Cart Assistant operates using retailers’ own catalogue and customer data, and includes options for branding, loyalty programme integration, and recipe content customisation.
Instacart also confirmed partnerships with Anthropic, OpenAI and Google.
Under these arrangements, grocery-related conversations that begin on Claude, ChatGPT, Gemini, or Google’s AI Mode can be completed as an Instacart order for delivery or collection from the customer’s selected retailer.
Earlier this month, Instacart became World Market’s “first and exclusive” nationwide online same-day delivery partner.
