Total consumer industry M&A deals worth $2.12bn were announced in Europe in Q1 2021, led by GVC Holdings’ $440.16m acquisition of Nordic Leisure, according to GlobalData’s deals database.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

  • Embed this chart

    Embed this chart into your website

    Copy and paste the image source into your website to display the chart.

The value marked a decrease of 73.9% over the previous quarter and a drop of 66.4% when compared with the last four-quarter average of $6.3bn.

Europe held a 9.7% share of the global consumer industry M&A deal value that totalled $21.88bn in Q1 2021. With a 3.5% share and deals worth $771.22m, the UK was the top country in Europe’s M&A deal value across consumer industry.

In terms of deal activity, Europe recorded 182 deals during Q1 2021, marking an increase of 4% over the previous quarter and a rise of 12% over the last four-quarter average. The UK recorded 63 deals during the quarter.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Europe consumer industry M&A deals in Q1 2021: Top deals

The top five consumer industry M&A deals accounted for 66.1% of the overall value during Q1 2021.

The combined value of the top five M&A deals stood at $1.4bn, against the overall value of $2.12bn recorded for the quarter.

The top five consumer industry deals of Q1 2021 tracked by GlobalData were:

1) GVC Holdings’ $440.16m acquisition of Nordic Leisure

2) The $403.57m asset transaction with KKRInc by Greystar Real Estate Partners

3) Orkla Health’s $354.15m acquisition of NutraQ 2

4) The $106.33m acquisition of Biosearch by Kerry Group

5) Bayn Europe’s acquisition of Humble Co for $97.08m.