Total consumer industry M&A deals worth $2.12bn were announced in Europe in Q1 2021, led by GVC Holdings’ $440.16m acquisition of Nordic Leisure, according to GlobalData’s deals database.

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The value marked a decrease of 73.9% over the previous quarter and a drop of 66.4% when compared with the last four-quarter average of $6.3bn.

Europe held a 9.7% share of the global consumer industry M&A deal value that totalled $21.88bn in Q1 2021. With a 3.5% share and deals worth $771.22m, the UK was the top country in Europe’s M&A deal value across consumer industry.

In terms of deal activity, Europe recorded 182 deals during Q1 2021, marking an increase of 4% over the previous quarter and a rise of 12% over the last four-quarter average. The UK recorded 63 deals during the quarter.

Europe consumer industry M&A deals in Q1 2021: Top deals

The top five consumer industry M&A deals accounted for 66.1% of the overall value during Q1 2021.

The combined value of the top five M&A deals stood at $1.4bn, against the overall value of $2.12bn recorded for the quarter.

The top five consumer industry deals of Q1 2021 tracked by GlobalData were:

1) GVC Holdings’ $440.16m acquisition of Nordic Leisure

2) The $403.57m asset transaction with KKRInc by Greystar Real Estate Partners

3) Orkla Health’s $354.15m acquisition of NutraQ 2

4) The $106.33m acquisition of Biosearch by Kerry Group

5) Bayn Europe’s acquisition of Humble Co for $97.08m.