1. Deals Analysis
May 6, 2021

Consumer industry M&A deals total $2.12bn in Europe in Q1 2021

Total consumer industry M&A deals worth $2.12bn were announced in Europe in Q1 2021, led by GVC Holdings’ $440.16m acquisition of Nordic Leisure, according to GlobalData’s deals database.

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The value marked a decrease of 73.9% over the previous quarter and a drop of 66.4% when compared with the last four-quarter average of $6.3bn.

Europe held a 9.7% share of the global consumer industry M&A deal value that totalled $21.88bn in Q1 2021. With a 3.5% share and deals worth $771.22m, the UK was the top country in Europe’s M&A deal value across consumer industry.

In terms of deal activity, Europe recorded 182 deals during Q1 2021, marking an increase of 4% over the previous quarter and a rise of 12% over the last four-quarter average. The UK recorded 63 deals during the quarter.

Europe consumer industry M&A deals in Q1 2021: Top deals

The top five consumer industry M&A deals accounted for 66.1% of the overall value during Q1 2021.

The combined value of the top five M&A deals stood at $1.4bn, against the overall value of $2.12bn recorded for the quarter.

The top five consumer industry deals of Q1 2021 tracked by GlobalData were:

1) GVC Holdings’ $440.16m acquisition of Nordic Leisure

2) The $403.57m asset transaction with KKRInc by Greystar Real Estate Partners

3) Orkla Health’s $354.15m acquisition of NutraQ 2

4) The $106.33m acquisition of Biosearch by Kerry Group

5) Bayn Europe’s acquisition of Humble Co for $97.08m.

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.