Economic concerns are prompting US holiday shoppers to seek discounts, compare prices and spread spending.
Under the Digital Markets, Competition and Consumers Act 2024, any invitation to purchase must show the complete cost up front.
The move is part of parent company Frasers Group's wider international expansion and continuing implementation of its "Elevation Strategy".
For the period ended 27 September 2026, supermarket sales increased 3.6% to A$10.32bn.
The estimate relates to measures addressing increasing low-value online imports, which the EC states arrive mainly from China.