Share

Global retail major Alibaba Group Holding has expanded the footprint of its cross-border e-commerce initiatives globally.

The initiatives include the launch of 11 official country pavilions on its Tmall Global platform, including the US, New Zealand, Australia, Switzerland, France, Britain, Spain, Singapore, Thailand, Malaysia, and Turkey.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Country pavilions are curated on-line verticals, allowing Chinese customers to shop for popular products sourced from specific countries, as well as offer other travel and cultural information.

The company is also offering existing brands on Tmall.com and Tmall Global to join their originating country’s pavilion.

The company’s e-commerce platforms, through collaborations with various governments and official trade agencies, will also use Cainiao’s logistics network to assist small businesses to sell products directly in China from anywhere.

“These 11 pavilions are the first fruit of this ongoing project to make global trade easier.”

Alibaba Group China retail marketplaces president Jeff Zhang said: “Alibaba Group has been incubating this country pavilion project for some time now.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“Today, these 11 pavilions are the first fruit of this ongoing project to make global trade easier.

“Alibaba Group has signed agreements with various foreign countries to bring products from small-medium-enterprises to the Chinese market and offer consumers in China authentic products through Tmall Global and Juhuasuan.”

The company’s group-buying platform Juhuasuan will also enter into cooperative partnerships with 26 foreign embassies in China to collaborate on marketing and promotion of products on its platform.