All articles by GlobalData

Consumers seek out environmentally friendly household cleaning and laundry products

Consumers’ purchase decisions are influenced by different factors, such as how the product impacts their health and wellbeing, or how…
Brands must position towards younger demographics to optimise online sales

82% of global consumers claim to own a smartphone and use it daily, according to GlobalData’s 2018 Q4 Global Consumer…
Joke products become reality as brands cater to novelty-seeking consumers

Fake April Fools’ products have led to genuine product launches this year due to mounting demand from customers, demonstrating that…
Three ways retailers can drive spend using emerging occasions

Occasions such as International Women’s Day and Fair Trade Day (May 13) are unlikely to ever reach the same share…
Quarter of UK shoppers have switched their main supermarket, mostly based on price

GlobalData’s latest monthly survey shows that, over the last year, 23.3% of UK shoppers have switched the retailer they do…

Do customer reviews really matter?

In economics, there’s a concept called Goodhart’s law, which roughly states that when you come up with and use a…
Tesco on track to gain wider consumer appeal from sustainability initiatives

How Tesco is Pioneering Sustainability in Retail Tesco has recently announced a number of schemes in an effort to combat…
Vietnam’s untapped market attracts retailers from across Asia

Driven by the domestic market’s growing purchasing power, Vietnamese retail sales grew at 13% cent last year, reaching $143.3 billion…
Should Ferrero capitalise on cannabis-inspired munchies?

News reports that cereal maker Kellogg has agreed to sell its cookies, fruit and fruit-flavoured snacks, pie crusts and ice…
Confectionery brands revamp health credentials ahead of 2020 UK sugar tax

GlobalData’s consumer survey research from 2018 Q3 shows that 47% of respondents would either buy fewer chocolate, confectionery and dessert…

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