All articles by Chris Lo

Chris Lo

Morrisons’ ‘fake-farm brands’ statement sheds light on the complexity of the consumer

Morrisons’ pledge to never stock ‘fake-farm brands’ is a move which, on paper, will satisfy consumers and successfully convey its desire to be seen as ‘the people’s supermarket’.

Bridalwear brings wedded bliss for fashion retailers

With Whistles, Topshop, Dorothy Perkins and Ted Baker all launching wedding collections this season, high street bridalwear is on the rise.

Asda struggles to find its place in the UK supermarket sector

Asda simply hasn’t recovered since the discounters began their rapid expansion into the UK grocery market, prompted by the financial crisis in 2008.