All articles by Chris Lo

Morrisons’ ‘fake-farm brands’ statement sheds light on the complexity of the consumer

Morrisons’ pledge to never stock ‘fake-farm brands’ is a move which, on paper, will satisfy consumers and successfully convey its…
Bridalwear brings wedded bliss for fashion retailers

With Whistles, Topshop, Dorothy Perkins and Ted Baker all launching wedding collections this season, high street bridalwear is on the…
Asda struggles to find its place in the UK supermarket sector

Asda simply hasn’t recovered since the discounters began their rapid expansion into the UK grocery market, prompted by the financial…

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