All articles by GlobalData Consumer

Chocolate brands go ‘green’ with new products for vegans

Consumer interest in vegan products has prompted chocolate and confectionery brands to venture in this market, most recently when Mars…
Kellogg’s turns to vegan snacks in a sign it is refocusing on the growing parts of its business

First came cereal beer, now there's Leaf Jerky, what will cereal producer Kellogg’s do next? With the launch of Leaf…
Obstacles on the road to food delivery by self-driving robots

Online food delivery is recognised as having growth potential for consumers and one with disruptive potential for the foodservice market,…
Hellmann’s dip into veganism with egg-free mayo should hit the spot

Vegan mayonnaise! Is it possible? Well yes, it is, and it is here in the UK. Hellmann’s has launched a…
Costa Coffee to lure ‘commuters’ with mini-format stores

UK retail chain Costa Coffee - currently owned by Coca-Cola - recently launched its first mini-format store in London, signalling…

Mexico’s Grupo Bimbo: 3 things you probably didn’t know

In early 2019, Grupo Bimbo was named one of the world’s most ethical companies for the third consecutive year, largely…
Nestlé’s KitKat looks to break out of its generic chocolate mould

In a direct-to-consumer offering, Swiss multinational food and drink company Nestlé has launched a bespoke "premium breaks" range in the…
Under the influence: brands get a boost from influencers

Influencer marketing has become the fastest way for brands to reach consumers – known in marketing terms as ‘online acquisition…
Like Starbucks, Greggs plays hard to get with autumn treats

Bakery chain Greggs is using the scarcity principle to drive demand for hot autumnal drinks, following a similarly successful campaign…
Fitbit launch Premium service in attempt to harness rising active user base

Fitbit has announced its decision to launch a Premium subscription, but consumers will struggle to justify another luxury subscription-led service.…

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