The global retail industry experienced a 57% drop in social media posts on cybersecurity in Q1 2023 compared with the previous quarter, with the highest share accounted for Pinduoduo, according to GlobalData’s analysis of social media posts. GlobalData’s Cybersecurity in Retail and Apparel – Thematic Research market report provides a detailed understanding of how Cybersecurity impacts the value chain in the Retail sector, and the leading Cybersecurity adopters and vendors in the market. Buy the report here.

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Notably, innovation was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of artificial intelligence and cloud, according to GlobalData.

Of the 50 leading companies in the retail industry, Pinduoduo had the most mentions of cybersecurity in Q1 2023. GlobalData identified 547 cybersecurity-related posts in the industry's social media activity - 0.5% of all posts - and a decrease of 57% in Q1 2023 compared with Q4 2022.

To further understand GlobalData's analysis on Cybersecurity in Retail and Apparel - Thematic Research buy the report here.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.