The global retail industry experienced 0.34% rise in social media posts on omnichannel in Q1 2023 compared with the previous quarter, with the highest share accounted for Inter IKEA, according to GlobalData’s analysis of social media posts. GlobalData’s Top Retail Themes in 2023 thematic intelligence report explains the impact of top themes on the retail sector, highlights trends and opportunities, and gives key considerations for each theme for brands and manufacturers. Buy the report here.
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Notably, ecommerce was one of the most frequently referenced themes in Q1 2023, ranking highest in terms of mentions ahead of innovation and artificial intelligence, according to GlobalData.
Of the 50 leading companies in the retail industry, Inter IKEA had the most mentions of omnichannel in Q1 2023. GlobalData identified 893 omnichannel-related posts in the industry's social media activity - 0.82% of all posts - and an increase of 0.34% in Q1 2023 compared with Q4 2022.
For further understanding of GlobalData's Top Retail Themes in 2023 – Thematic Intelligence buy the report here.
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GlobalData’s Social Media Analytics uses machine learning to uncover key insights and track sentiment across millions of social media posts across selected Twitter influencers and Reddit channels.
