The global retail industry experienced a 39% decline in the number of customer loyalty-related patent applications in Q4 2023 compared with the previous quarter. The total number of customer loyalty-related grants dropped by 3% in Q4 2023, according to GlobalData’s Patent Analytics. GlobalData’s databook Retail: Patents Trends Q4 2023 offers comprehensive insights into patenting trends, major players’ strategies, and geographical focus in the sector over the last three years. Buy the databook here.

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Notably, the number of customer loyalty-related patent applications in the retail industry was 460 in Q4 2023, versus 754 in the prior quarter.

The top five companies accounted for 10% of patenting activity

Analysis of patenting activity by companies shows that Toshiba filed the most customer loyalty patents within the retail industry in Q4 2023. The company filed 11 customer loyalty-related patents in the quarter, compared with 17 in the previous quarter. It was followed by Brother Industries with 9 customer loyalty patent filings, Panasonic (8 filings), and Toyota Motor (8 filings) in Q4 2023.

Patenting activity was driven by the US with a 42% share of total patent filings

The largest share of customer loyalty related patent filings in the retail industry in Q4 2023 was in the US with 42%, followed by Japan (6%) and China (4%). The share represented by the US was 8% higher than the 34% share it accounted for in Q3 2023.

For further understanding of GlobalData's Retail: Patents Trends Q4 2023, buy the databook here.

This content was updated on 23 January 2024

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.