The global retail industry experienced a 55% decline in the number of customer loyalty-related patent applications in Q2 2023 compared with the previous quarter. The total number of customer loyalty-related grants dropped by 35% in Q2 2023, according to GlobalData’s Patent Analytics. GlobalData’s Customer Loyalty in Apparel – Thematic Research report identifies the important themes and companies that have made a mark in the apparel sector, and explains the geographical dynamics of the market. Buy the report here.

Notably, the number of customer loyalty-related patent applications in the retail industry was 183 in Q2 2023, versus 403 in the prior quarter.

The top five companies accounted for 15% of patenting activity

Analysis of patenting activity by companies shows that Capital One Financial filed the most customer loyalty patents within the retail industry in Q2 2023. The company filed 8 customer loyalty-related patents in the quarter, compared with 10 in the previous quarter. It was followed by Suzuken with 6 customer loyalty patent filings, Groupon (5 filings), and Geotab (5 filings) in Q2 2023.

Patenting activity was driven by the US with a 79% share of total patent filings

The largest share of customer loyalty related patent filings in the retail industry in Q2 2023 was in the US with 79%, followed by Japan (5%) and China (4%). The share represented by the US was 19% higher than the 60% share it accounted for in Q1 2023.

For further understanding of GlobalData's Customer Loyalty in Apparel – Thematic Research buy the report here.

This content was updated on 2 August 2023

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.