Groupon. has been granted a patent for a method that dynamically responds to property availability calls via an API. The method assesses profitability based on static and runtime values before transmitting an affirmative response, facilitating participation in a metasearch auction for specified properties. GlobalData’s report on Groupon gives a 360-degree view of the company including its patenting strategy. Buy the report here.
According to GlobalData’s company profile on Groupon, Dynamic premium pricing was a key innovation area identified from patents. Groupon's grant share as of July 2024 was 68%. Grant share is based on the ratio of number of grants to total number of patents.
Dynamic property availability response via api in metasearch
The patent US12033209B2 outlines a method and apparatus for managing property availability in a metasearch environment, utilizing a platform equipped with a processor, memory, and communication interface. The process begins with receiving a property level availability call via an application programming interface (API), which prompts a response indicating the availability of various properties. The system then assesses the availability and calculates both static values (such as property margin, conversion rate, and return on sales) and runtime values (including length of stay) associated with the properties. Based on these calculations and an associated bid price, the system determines the profitability of responding affirmatively to the availability call, subsequently generating a response that indicates participation or non-participation in a metasearch auction.
Further claims detail the conditions under which the response is deemed profitable or unprofitable, specifically comparing the associated bid price against a calculated threshold derived from the static and runtime values. If the bid price is lower than the threshold, participation in the auction is indicated; if higher, participation is precluded. The patent also describes the generation of a second associated bid and the handling of subsequent property level availability calls, allowing for dynamic adjustments based on changing conditions and desired placements in a ranked list. This innovative approach aims to optimize property participation in metasearch auctions by leveraging real-time data and profitability assessments.
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