Groupon had five patents in artificial intelligence during Q2 2024. Groupon Inc filed patents in Q2 2024 related to computing channel incrementality ratio using machine learning, providing electronic communications based on clustering and correlation metrics, facilitating a learning user interface with dynamic icons, ingesting data objects from a flat file server, and facilitating access to linked information for GPS or short-range wireless equipped devices. GlobalData’s report on Groupon gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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Groupon had no grants in artificial intelligence as a theme in Q2 2024.
Recent Patents
Application: Method, system, and apparatus for programmatically generating a channel incrementality ratio (Patent ID: US20240205484A1)
The patent filed by Groupon Inc. focuses on methods, systems, and apparatuses for calculating a channel incrementality ratio using a machine learning model. The invention involves generating touchpoint timestamps associated with transaction timestamps, identifying the latest channel landing-page touchpoint timestamp for each channel, creating a sorted list based on time order, assigning weighting factors to channels, and determining a channel incrementality ratio for each channel. The process involves analyzing transaction timestamps, touchpoint timestamps subsets, the sorted list, and weighting factors to calculate the channel incrementality ratio.
Furthermore, the patent includes claims for an apparatus with processors and memory configured to perform the steps outlined, a computer-readable storage medium with instructions for executing the process, and a computer-implemented method for generating touchpoint timestamps, identifying channel touchpoint timestamps, creating a sorted list, assigning weighting factors, and calculating channel incrementality ratios. The invention aims to provide a comprehensive and data-driven approach to computing channel incrementality ratios, which can be valuable for businesses looking to optimize their marketing strategies and understand the impact of different channels on customer transactions.
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