NIKE had ten patents in social media during Q4 2023. NIKE Inc filed patents in Q4 2023 for athletic performance monitoring and tracking, personalized online product fitting, and collaborative shopping for consumer products. These patents aim to enhance athletic activity data transfer, provide personalized shopping experiences, and allow multiple users to design and purchase customized products through computer-based systems and methods. GlobalData’s report on NIKE gives a 360-degreee view of the company including its patenting strategy. Buy the report here.
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NIKE grant share with social media as a theme is 40% in Q4 2023. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Monitoring fitness using a mobile device (Patent ID: US20230410559A1)
The patent filed by NIKE Inc. describes a system for monitoring and tracking athletic performance, allowing users to share workout information on social networking sites. The system includes features such as tagging workouts with various parameters like mood, weather, and terrain, as well as sharing map information, images, and interactive maps of workout routes. Users can also generate social network messages based on the location of their athletic activity. The system allows for the sharing of workout information with other users, tagging metrics with identifiers, and including message prompts for communication on social networking sites.
The apparatus described in the patent includes a processor and computer-readable instructions that enable users to select sharing options for recorded athletic activities, share workout information on social networking sites, tag metrics with identifiers of other users, and include message prompts for communication. Users can also deactivate sharing of workout information and modify social network messages based on user edits. The system also allows for the sharing of map information, including routes used for athletic activities, images of maps, links to map sites, and route information downloadable to other users' monitoring devices. Overall, the system facilitates the transfer of athletic activity data and the generation of workout entries on social networking sites, enhancing the user experience and social interaction related to athletic performance tracking.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
