Transform SR Brands had three patents in digitalization during Q3 2023. Transform SR Brands LLC has filed patents for gesture-based cross-channel commerce retail systems and methods. These systems allow consumers to complete Store Pick Up orders by gesturing with a mobile device near a digital kiosk and optical sensor at a store pick up location. The patents also include computer executable instructions for determining a consumer’s offer eligibility using a rewards engine that applies rules and sorts the consumer’s records. GlobalData’s report on Transform SR Brands gives a 360-degreee view of the company including its patenting strategy. Buy the report here.
Transform SR Brands grant share with digitalization as a theme is 33% in Q3 2023. Grant share is based on the ratio of number of grants to total number of patents.
Application: Systems and methods of targeted interactions for integrated retail applications (Patent ID: US20230260010A1)
The patent filed by Transform SR Brands LLC describes gesture-based cross-channel commerce retail systems and methods. These systems and methods allow consumers to complete a Store Pick Up order by gesturing with a mobile device near a digital kiosk and optical sensor at a store pick-up location. The mobile device and/or the digital kiosk can display media content to the consumer while they complete the order.
In another example system, a digital kiosk is located in a public area such as an airport, shopping mall, train station, or stadium. The digital kiosk displays media content to the consumer, and the consumer can transfer this media to their mobile device by gesturing near the digital kiosk.
The patent includes several claims related to these systems and methods. Claim 28 describes a method that involves sending media content for display on a digital kiosk via a network, transferring the media content to a mobile device while a store pick-up order is being completed, transmitting a notification to authorize delivery of the purchased product, and causing the product to be delivered without manual entry of information on the digital kiosk.
Claim 29 specifies that the method includes detecting a predetermined movement of a mobile device using the digital kiosk, which can be done through an optical sensor or camera. Claim 32 states that the method involves detecting a predetermined movement of the mobile device itself, and in response, sending user information stored on the mobile device to the cloud platform via a communication link.
Other claims describe additional features such as collecting cross-user data, providing a digital media player system for storing media content, controlling the display of media content on the digital kiosk through a content management system, sending order verification notices to the mobile device, and utilizing various data repositories such as a user order data repository, a deal and offer repository, and a loyalty database.
Overall, the patent describes a system that allows consumers to complete Store Pick Up orders through gesture-based interactions with digital kiosks and mobile devices, while also providing media content and targeted offers or advertisements.