Walgreens Boots Alliance has patented a method for real-time delivery of personalized content. The technique involves detecting delivery events, receiving offer requests, building offers based on user preferences and historical data, and transmitting offers to populate emails with personalized content. GlobalData’s report on Walgreens Boots Alliance gives a 360-degree view of the company including its patenting strategy. Buy the report here.
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According to GlobalData’s company profile on Walgreens Boots Alliance, was a key innovation area identified from patents. Walgreens Boots Alliance's grant share as of May 2024 was 57%. Grant share is based on the ratio of number of grants to total number of patents.
Real-time personalized content delivery method for email marketing
A recently granted patent (Publication Number: US12014395B1) outlines a method for real-time delivery of personalized content through an application programming interface (API) server. The method involves detecting when a delivery server invokes the API in response to a delivery event, receiving a request for a set of offers based on user preferences, building the set of offers by retrieving candidate offers from a database server using a machine learning model, ranking the offers based on user affinity scores, and transmitting the set of offers to the delivery server for email population. The client device then displays the email with personalized content when accessed by the user.
Furthermore, the patent includes additional claims related to receiving offer query criteria, filtering candidate offers based on zones and product categories, encrypting and decrypting user identifiers, retrieving offer keys and product codes, and transmitting indications of offers to relevant servers or computing devices. The API server described in the patent is equipped with instructions stored on a computer-readable medium to carry out the real-time delivery of personalized content process efficiently. By implementing this method, businesses can enhance user engagement by delivering tailored content based on user preferences and historical interactions, ultimately improving the overall user experience and interaction with the enterprise's offerings.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
