Led by $6.2bn private equity deal with Crown Resorts , Asia-Pacific’s consumer industry saw a rise of 11.07% in deal activity during Q1 2021, when compared to the last four-quarter average, according to GlobalData’s deals database.

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A total of 316 deals worth $14.39bn were announced for the region during Q1 2021, against the last four-quarter average of 284.50 deals.

Of all the deal types, venture financing saw most activity in Q1 2021 with 165 deals, representing a 52.2% share for the region.

In second place was M&A with 128 deals, followed by private equity deals with 23 transactions, respectively capturing a 40.5% and 7.3% share of the overall deal activity for the quarter.

In terms of value of deals, private equity was the leading category in Asia-Pacific’s consumer industry with $9.96bn, while M&A and venture financing deals totalled $2.67bn and $1.77bn, respectively.

Asia-Pacific consumer industry deals in Q1 2021: Top deals

The top five consumer deals accounted for a 66.9% share of the overall value during Q1 2021.

The combined value of the top five deals stood at $9.62bn, against the overall value of $14.39bn recorded for the quarter.

The top five consumer industry deals of Q1 2021 tracked by GlobalData were:

1) The Blackstone Group’s $6.2bn private equity deal with Crown Resorts

2) The $1.5bn private equity deal with Shiseido by CVC Capital Partners Asia Fund V

3) OCEAN LINK and Sequoia Capital China’s $902.16m private equity deal with Zhejiang New Century Hotel Management

4) The $550.2m private equity deal with Kintetsu Group Holdings by Blackstone Group Holdings

5) Essity ’s acquisition of Asaleo Care for $468.8m.