1. Deals Analysis
March 22, 2021

Asia-Pacific’s consumer industry saw a rise of 35.00% in cross border deal activity during February 2021

Asia-Pacific’s consumer industry saw a rise of 35.00% in cross border deal activity during February 2021, when compared with the last 12-month average, led by Essity’s $468.8m acquisition of Asaleo Care, according to GlobalData’s deals database.

  • Embed this chart

    Embed this chart into your website

    Copy and paste the image source into your website to display the chart.


A total of 27 consumer industry cross border deals worth $1.23bn were announced for the region in February 2021, against the 12-month average of 20 deals.

Of all the deal types, M&A saw most activity in February 2021 with 13 transactions, representing a 48.2% share for the region.

In second place was venture financing with nine deals, followed by private equity deals with five transactions, respectively capturing a 33.3% and 18.5% share of the overall cross border deal activity for the month.

In terms of value of cross border deals, M&A was the leading category in Asia-Pacific’s consumer industry with $648.53m, while private equity and venture financing deals totalled $567.03m and $18.96m, respectively.

Asia-Pacific consumer industry cross border deals in February 2021: Top deals

The top five consumer cross border deals accounted for 84% of the overall value during February 2021.

The combined value of the top five consumer cross border deals stood at $1.04bn, against the overall value of $1.23bn recorded for the month.

The top five consumer industry cross border deals of February 2021 tracked by GlobalData were:

1) Essity’s $468.8m acquisition of Asaleo Care

2) The $323.79m private equity deal with PT. Industri Jamu dan Farmasi Sido Muncul by Concordant Investment

3) Carlyle Asia Partners V’s $200m private equity deal with Kakao Mobility

4) The $32.9m asset transaction with BRFL Textiles by JM Financial India Fund II and Think Investments

5) XOX (Hong Kong)’s private equity deal with Cheetah Holdings for $10.96m.

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.

Topics in this article: