Total consumer industry cross border deals worth $7.98bn were announced globally for February 2021, with the $4.8bn private equity deal with Birkenstock Orthopadie GmbHKG being the sector’s biggest investment, according to GlobalData’s deals database.

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The value marked a decrease of 22.9% over the previous month of $10.35bn and a rise of 23.2% when compared with the last 12-month average of $6.48bn.

In terms of number of cross border deals, the sector saw a flat growth with 79 deals in February 2021 when compared to the last 12-month average of 79 deals.

In value terms, Europe led the activity with cross border deals worth $5.56bn in February 2021.

Consumer industry cross border deals in February 2021: Top deals

The top five cross border deals accounted for 87.7% of the overall value during February 2021.

The combined value of the top five cross border deals stood at $7bn, against the overall value of $7.98bn recorded for the month.

The top five consumer industry cross border deals of February 2021 tracked by GlobalData were:

1) Financiere Agache and L Catterton’s $4.8bn private equity deal with Birkenstock Orthopadie GmbHKG

2) The $1bn acquisition of DECIEM by The Estee Lauder Companies

3) Essity ’s $468.8m acquisition of Asaleo Care

4) The $403.57m asset transaction deal of KKRInc by Greystar Real Estate Partners

5) Concordant Investment’s private equity deal with PT. Industri Jamu dan Farmasi Sido Muncul for $323.79m.