Consumer industry cross border M&A deals activity in Europe - Q1 2021
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Consumer industry cross border M&A deals total $1.27bn in Europe in Q1 2021

06 May 2021 (Last Updated May 6th, 2021 06:07)

Total consumer industry cross border M&A deals worth $1.27bn were announced in Europe in Q1 2021, led by GVC Holdings’ $440.16m acquisition of Nordic Leisure, according to GlobalData’s deals database.

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The value marked a decrease of 78.3% over the previous quarter and a drop of 64.3% when compared with the last four-quarter average of $3.56bn.

Europe held a 13.07% share of the global consumer industry cross border M&A deal value that totalled $9.72bn in Q1 2021. With a 6.61% share and deals worth $642.2m, the UK was the top country in Europe’s cross border M&A deal value across consumer industry.

In terms of deal activity, Europe recorded 82 cross border deals during Q1 2021, marking an increase of 13.89% over the previous quarter and a rise of 24.24% over the last four-quarter average. The UK recorded 28 deals during the quarter.

Europe consumer industry cross border M&A deals in Q1 2021: Top deals

The top five consumer industry cross border M&A deals accounted for 83.7% of the overall value during Q1 2021.

The combined value of the top five cross border M&A deals stood at $1.06bn, against the overall value of $1.27bn recorded for the quarter.

The top five consumer industry cross border deals of Q1 2021 tracked by GlobalData were:

1) GVC Holdings’ $440.16m acquisition of Nordic Leisure

2) The $403.57m asset transaction with KKRInc by Greystar Real Estate Partners

3) Kerry Group’s $106.33m acquisition of Biosearch

4) The $60m acquisition of Bristol Uniforms by MSA Safety

5) Barilla Holding’s acquisition of Pasta Evangelists for $48.73m.

Verdict deals analysis methodology

This analysis considers only announced and completed cross border deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.