Total consumer industry cross border M&A deals worth $1.27bn were announced in Europe in Q1 2021, led by GVC Holdings’ $440.16m acquisition of Nordic Leisure , according to GlobalData’s deals database.

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The value marked a decrease of 78.3% over the previous quarter and a drop of 64.3% when compared with the last four-quarter average of $3.56bn.

Europe held a 13.07% share of the global consumer industry cross border M&A deal value that totalled $9.72bn in Q1 2021. With a 6.61% share and deals worth $642.2m, the UK was the top country in Europe’s cross border M&A deal value across consumer industry.

In terms of deal activity, Europe recorded 82 cross border deals during Q1 2021, marking an increase of 13.89% over the previous quarter and a rise of 24.24% over the last four-quarter average. The UK recorded 28 deals during the quarter.

Europe consumer industry cross border M&A deals in Q1 2021: Top deals

The top five consumer industry cross border M&A deals accounted for 83.7% of the overall value during Q1 2021.

The combined value of the top five cross border M&A deals stood at $1.06bn, against the overall value of $1.27bn recorded for the quarter.

The top five consumer industry cross border deals of Q1 2021 tracked by GlobalData were:

1) GVC Holdings’ $440.16m acquisition of Nordic Leisure

2) The $403.57m asset transaction with KKRInc by Greystar Real Estate Partners

3) Kerry Group’s $106.33m acquisition of Biosearch

4) The $60m acquisition of Bristol Uniforms by MSA Safety

5) Barilla Holding ’s acquisition of Pasta Evangelists for $48.73m.