Total consumer industry cross border M&A deals worth $451.65m were announced in Europe in December 2020, led by Thrasio’s $269.69m acquisition of Maximo Fitness, according to GlobalData’s deals database.

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The value marked a decrease of 90.8% over the previous month of $4.92bn and a drop of 86.9% when compared with the last 12-month average of $3.45bn.

Europe held a 36.42% share of the global consumer industry cross border M&A deal value that totalled $1.24bn in December 2020. With a 25.09% share and deals worth $311.13m, the UK was the top country in Europe’s cross border M&A deal value across consumer industry.

In terms of cross border M&A deal activity, Europe recorded 21 deals during December 2020, marking an increase of 23.53% over the previous month and a drop of 4.55% over the 12-month average. The UK recorded five deals during the month.

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Europe consumer industry cross border M&A deals in December 2020: Top deals

The top five consumer industry cross border M&A deals accounted for 99.9% of the overall value during December 2020.

The combined value of the top five consumer cross border deals stood at $451.16m, against the overall value of $451.65m recorded for the month.

The top five consumer industry cross border M&A deals of December 2020 tracked by GlobalData were:

1) Thrasio’s $269.69m acquisition of Maximo Fitness

2) The $86.5m acquisition of Passoa by Lucas Bols

3) Pollard Banknote’s $44.22m acquisition of Next Generation Lotteries

4) The $41.44m asset transaction with Sportech by BetMakers

5) Vision Healthcare’s acquisition of NaturaMed Pharma for $9.32m.