
Total consumer industry deals worth $15.49bn were announced globally for February 2021, with the $4.8bn private equity deal with Birkenstock Orthopadie GmbHKG being the sector’s biggest investment, according to GlobalData’s deals database.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
- Embed this chart
Embed this chart into your website
Copy and paste the image source into your website to display the chart.
The value marked an increase of 0.7% over the previous month of $15.39bn and a rise of 20.2% when compared with the last 12-month average of $12.89bn.
In terms of number of deals, the sector saw a drop of 17.77% with 273 deals in February 2021 when compared to the last 12-month average of 332 deals.
In value terms, Europe led the activity with deals worth $6.19bn in February 2021.

US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataConsumer industry deals in February 2021: Top deals
The top five deals accounted for 73.1% of the overall value during February 2021.
The combined value of the top five deals stood at $11.32bn, against the overall value of $15.49bn recorded for the month.
The top five consumer industry deals of February 2021 tracked by GlobalData were:
1) Financiere Agache and L Catterton’s $4.8bn private equity deal with Birkenstock Orthopadie GmbHKG
2) The $3.35bn asset transaction with Kraft Heinz by Hormel Foods
3) CVC Capital Partners Asia Fund V’s $1.5bn private equity deal with Shiseido
4) The $1bn acquisition deal of DECIEM by The Estee Lauder Companies
5) Raizen Energia’s acquisition deal with Biosev for $670.1m.