Total consumer industry deals worth $15.49bn were announced globally for February 2021, with the $4.8bn private equity deal with Birkenstock Orthopadie GmbHKG being the sector’s biggest investment, according to GlobalData’s deals database.

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The value marked an increase of 0.7% over the previous month of $15.39bn and a rise of 20.2% when compared with the last 12-month average of $12.89bn.

In terms of number of deals, the sector saw a drop of 17.77% with 273 deals in February 2021 when compared to the last 12-month average of 332 deals.

In value terms, Europe led the activity with deals worth $6.19bn in February 2021.

Consumer industry deals in February 2021: Top deals

The top five deals accounted for 73.1% of the overall value during February 2021.

The combined value of the top five deals stood at $11.32bn, against the overall value of $15.49bn recorded for the month.

The top five consumer industry deals of February 2021 tracked by GlobalData were:

1) Financiere Agache and L Catterton’s $4.8bn private equity deal with Birkenstock Orthopadie GmbHKG

2) The $3.35bn asset transaction with Kraft Heinz by Hormel Foods

3) CVC Capital Partners Asia Fund V’s $1.5bn private equity deal with Shiseido

4) The $1bn acquisition deal of DECIEM by The Estee Lauder Companies

5) Raizen Energia’s acquisition deal with Biosev for $670.1m.