Total consumer industry M&A deals worth $15.58bn were announced in North America in Q1 2021, led by Hormel Foods‘ $3.35bn asset transaction with The Kraft Heinz, according to GlobalData’s deals database.

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The value marked an increase of 13.3% over the previous quarter and a rise of 45.6% when compared with the last four-quarter average of $10.7bn.

North America held a 71.21% share of the global consumer industry M&A deal value that totalled $21.88bn in Q1 2021. With a 66.36% share and deals worth $14.52bn, the US was the top country in North America’s M&A deal value across consumer industry.

In terms of deal activity, North America recorded 209 deals during Q1 2021, marking an increase of 5.56% over the previous quarter and a rise of 10.73% over the last four-quarter average. The US recorded 179 deals during the quarter.

North America consumer industry M&A deals in Q1 2021: Top deals

The top five consumer industry M&A deals accounted for 68.8% of the overall value during Q1 2021.

The combined value of the top five M&A deals stood at $10.72bn, against the overall value of $15.58bn recorded for the quarter.

The top five consumer industry deals of Q1 2021 tracked by GlobalData were:

1) Hormel Foods’ $3.35bn asset transaction with The Kraft Heinz

2) The $3.3bn acquisition of GE Appliances by AB Electrolux

3) Endeavor’s $1.67bn acquisition of minority stake in Zuffa

4) The $1.4bn acquisition of Diamond Resorts International by Hilton Grand Vacations

5) The Estee Lauder Companies’ acquisition of 47% stake in DECIEM for $1bn.