1. Deals Analysis
August 25, 2021

Consumer industry M&A deals total $435.5m in Europe in July 2021

Total consumer industry M&A deals worth $435.5m were announced in Europe in July 2021, led by Kindred Group acquisition of 66.6% stake in Relax Gaming, according to GlobalData’s deals database.

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The value marked a decrease of 77.7% over the previous month of $1.95bn and a drop of 77.3% when compared with the last 12-month average of $1.92bn.

Europe held an 11.93% share of the global consumer industry M&A deal value that totalled $3.65bn in July 2021. With a 9.58% share and deals worth $349.63m, Malta was the top country in Europe’s M&A deal value across consumer industry.

In terms of M&A deal activity, Europe recorded 56 deals during July 2021, marking a flat growth over the previous month and a rise of 16.67% over the 12-month average. Italy recorded ten deals during the month.

Europe consumer industry M&A deals in July 2021: Top deals

The top three consumer industry M&A deals accounted for 100% of the overall value during July 2021.

The combined value of the top three consumer deals stood at $435.47m, against the overall value of $435.5m recorded for the month.

The top three consumer industry M&A deals of July 2021 tracked by GlobalData were:

1) Kindred Group acquisition of 66.6% stake in Relax Gaming

2) The $77m acquisition of 30% stake in Moschino by Aeffe

3) Emma Hardie $8.84m acquisition deal with Creightons.

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.