1. Deals Analysis
August 25, 2021

Consumer industry M&A deals total $435.5m in Europe in July 2021

Total consumer industry M&A deals worth $435.5m were announced in Europe in July 2021, led by Kindred Group acquisition of 66.6% stake in Relax Gaming, according to GlobalData’s deals database.

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The value marked a decrease of 77.7% over the previous month of $1.95bn and a drop of 77.3% when compared with the last 12-month average of $1.92bn.

Europe held an 11.93% share of the global consumer industry M&A deal value that totalled $3.65bn in July 2021. With a 9.58% share and deals worth $349.63m, Malta was the top country in Europe’s M&A deal value across consumer industry.

In terms of M&A deal activity, Europe recorded 56 deals during July 2021, marking a flat growth over the previous month and a rise of 16.67% over the 12-month average. Italy recorded ten deals during the month.

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Europe consumer industry M&A deals in July 2021: Top deals

The top three consumer industry M&A deals accounted for 100% of the overall value during July 2021.

The combined value of the top three consumer deals stood at $435.47m, against the overall value of $435.5m recorded for the month.

The top three consumer industry M&A deals of July 2021 tracked by GlobalData were:

1) Kindred Group acquisition of 66.6% stake in Relax Gaming

2) The $77m acquisition of 30% stake in Moschino by Aeffe

3) Emma Hardie $8.84m acquisition deal with Creightons.