Total consumer industry venture financing deals worth $467.27m were announced in North America in February 2021, led by $115m venture financing of Lavender Lingerie, according to GlobalData’s deals database.

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The value marked a decrease of 33.1% over the previous month of $698.29m and a drop of 12.3% when compared with the last 12-month average of $532.72m.

North America held a 69.89% share of the global consumer industry venture financing deal value that totalled $668.54m in February 2021. With a 66.82% share and deals worth $446.74m, the US was the top country in North America’s venture financing deal value across consumer industry.

In terms of venture financing deal activity, North America recorded 37 deals during February 2021, marking a decrease of 40.32% over the previous month and a drop of 28.85% over the 12-month average. The US recorded 33 deals during the month.

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North America consumer industry venture financing deals in February 2021: Top deals

The top five consumer industry venture financing deals accounted for 62.4% of the overall value during February 2021.

The combined value of the top five consumer venture financing deals stood at $291.7m, against the overall value of $467.27m recorded for the month.

The top five consumer industry venture financing deals of February 2021 tracked by GlobalData were:

1) Avenir Growth Capital, L Catterton Growth Fund, Marcy Venture Partners and Sunley House Capital Management’s $115m venture financing of Lavender Lingerie

2) The $65m venture financing of Professional Fighters League by Ares Capital Europe, Elysian Park Ventures and Knighthead Capital Management

3) Comcast Ventures, Motley Fool Ventures, Norwest Venture Partners, Portfolia Rising America Fund, Shea Ventures, The Goldman Sachs Group and True Ventures’ $50m venture financing of Madison Reed

4) The $41.7m venture financing of SGetaway by Certares

5) Fifth Wall Ventures Management, Lerer Hippeau Ventures and Level five Capital Partners’ venture financing of Heyday Wellness for $20m.