Total consumer industry venture financing deals worth $520.8m were announced in North America in March 2022, led by $90m venture financing of WhyHotel, according to GlobalData’s deals database.

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The value marked a decrease of 64.6% over the previous month of $1.47bn and a drop of 50.4% when compared with the last 12-month average of $1.05bn.

North America held a 40.06% share of the global consumer industry venture financing deal value that totalled $1.3bn in March 2022. With a 39.74% share and deals worth $516.65m, the US was the top country in North America’s venture financing deal value across consumer industry.

In terms of venture financing deal activity, North America recorded 57 deals during March 2022, marking a decrease of 25.97% over the previous month and a drop of 20.83% over the 12-month average. The US recorded 56 deals during the month.

North America consumer industry venture financing deals in March 2022: Top deals

The top five consumer industry venture financing deals accounted for 63.1% of the overall value during March 2022.

The combined value of the top five consumer venture financing deals stood at $328.75m, against the overall value of $520.8m recorded for the month.

The top five consumer industry venture financing deals of March 2022 tracked by GlobalData were:

1) Bernstein Management,Davidson Kempner Capital Management,Gaw Capital Partners ,Geolo Capital,JBG SMITH Properties and Suffolk Technologies $90m venture financing deal with WhyHotel

2) The $85m venture financing of MycoTechnology by Alphacy Investment,Bunge Ventures,Continental Grain(CGC),Evolution VC Partners,Gaingels,Maple Leaf Foods,Nourish Ventures,Oman Investment Authority,Rage Capital,S2G Ventures,Siddhi Capital and Tyson Ventures

3) Beechwood Ventures,Cambridge Capital Group,CAVU Venture Partners and S2G Ventures $52m venture financing deal with Once Upon A Farm

4) The $51.75m venture financing of Breuer Premium Pet Food by Valor Equity Partners

5) AirAngels,NextView Ventures,Park West capital and VMG Partners $50m venture financing deal with Bobbie Baby