Europe’s consumer industry saw a drop of 13.89% in cross border deal activity during January 2021, when compared with the last 12-month average, led by The Blackstone Group’s $1.23bn acquisition of Bourne Leisure, according to GlobalData’s deals database.

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A total of 31 consumer industry cross border deals worth $1.74bn were announced for the region in January 2021, against the 12-month average of 36 deals.

Of all the deal types, M&A saw most activity in January 2021 with 16 transactions, representing a 51.6% share for the region.

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In second place was venture financing with eight deals, followed by private equity deals with seven transactions, respectively capturing a 25.8% and 22.6% share of the overall cross border deal activity for the month.

In terms of value of cross border deals, private equity was the leading category in Europe’s consumer industry with $1.23bn, while M&A and venture financing deals totalled $449.1m and $62.24m, respectively.

Europe consumer industry cross border deals in January 2021: Top deals

The top five consumer cross border deals accounted for 98.1% of the overall value during January 2021.

The combined value of the top five consumer cross border deals stood at $1.71bn, against the overall value of $1.74bn recorded for the month.

The top five consumer industry cross border deals of January 2021 tracked by GlobalData were:

1) The Blackstone Group’s $1.23bn private equity deal with Bourne Leisure

2) The $340.38m acquisition deal with Nordic Leisure by GVC Holdings

3) MSA Safety’s $60m acquisition of Bristol Uniforms

4) The $48.73m acquisition of Pasta Evangelists by Barilla Holding

5) CapAgro, Djursholm Investment Group, DNS Capital, Gullspang Invest , Khosla Ventures, PeakBridge and Skandrenting’s venture financing of LUB Foods USA for $30m.