1. Deals Analysis
April 25, 2022

Europe’s consumer industry saw a drop of 17.82% in deal activity during March 2022

By Nikitha Ladda

Europe’s consumer industry saw a drop of 17.82% in deal activity during March 2022, when compared with the last 12-month average, led by Bayside PE and Metis Investment’s $164m private equity deal with Diageo, according to GlobalData’s deals database.

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A total of 83 consumer industry deals worth $429m were announced for the region in March 2022, against the 12-month average of 101 deals.

Of all the deal types, M&A saw most activity in March 2022 with 40 transactions, representing a 48.2% share for the region.

In second place was venture financing with 27 deals, followed by private equity deals with 16 transactions, respectively capturing a 32.5% and 19.3% share of the overall deal activity for the month.

In terms of value of deals, private equity was the leading category in Europe’s consumer industry with $209.89m, while M&A and venture financing deals totalled $137.61m and $81.53m, respectively.

Europe consumer industry deals in March 2022: Top deals

The top five consumer deals accounted for 75.7% of the overall value during March 2022.

The combined value of the top five consumer deals stood at $324.91m, against the overall value of $429m recorded for the month.

The top five consumer industry deals of March 2022 tracked by GlobalData were:

1) Bayside PE and Metis Investment $164m private equity deal with Diageo

2) The $48.48m acquisition of 92% stake in Childs Farm by PZ Cussons

3) Brookfield Asset Management $45.89m private equity deal with Benson Elliot Capital Management

4) The $44.54m acquisition of E-Domizil by HomeToGo

5) Acequia Capital Management,Happiness Capital,Manta Ray Ventures,Redalpine Venture Partners,Stray Dog Capital and Vorwerk Nippon $22m venture financing deal with Better Dairy

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.

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