Europe’s consumer industry saw a drop of 18.60% in cross border deal activity during March 2022, when compared with the last 12-month average, led by Bayside PE and Metis Investment’s $164m private equity deal with Diageo, according to GlobalData’s deals database.

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A total of 35 consumer industry cross border deals worth $301.2m were announced for the region in March 2022, against the 12-month average of 43 deals.

Of all the deal types, M&A saw most activity in March 2022 with 19 transactions, representing a 54.3% share for the region.

In second place was private equity with eight deals, followed by venture financing deals with eight transactions, respectively capturing a 22.9% and 22.9% share of the overall cross border deal activity for the month.

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In terms of value of cross border deals, private equity was the leading category in Europe’s consumer industry with $209.89m, while venture financing and M&A deals totalled $45.97m and $45.34m, respectively.

Europe consumer industry cross border deals in March 2022: Top deals

The top five consumer cross border deals accounted for 95.1% of the overall value during March 2022.

The combined value of the top five consumer cross border deals stood at $286.43m, against the overall value of $301.2m recorded for the month.

The top five consumer industry cross border deals of March 2022 tracked by GlobalData were:

1) Bayside PE and Metis Investment $164m private equity deal with Diageo

2) The $45.89m private equity of Benson Elliot Capital Management by Brookfield Asset Management

3) HomeToGo $44.54m acquisition deal with E-Domizil

4) The $22m venture financing of Better Dairy by Acequia Capital Management,Happiness Capital,Manta Ray Ventures,Redalpine Venture Partners,Stray Dog Capital and Vorwerk Nippon

5) Aglae Ventures,Alven Capital Partners,ArtNova,Cygni Capital Partners,Kima Ventures,Motier Ventures and Premier Janvier Capital $10m venture financing deal with LaCollection