1. Deals Analysis
June 23, 2022

Europe’s consumer industry saw a drop of 19.39% in deal activity during May 2022

By Carmen

Europe’s consumer industry saw a drop of 19.39% in deal activity during May 2022, when compared with the last 12-month average, led by Philip Morris International’s $17.33bn acquisition of Swedish Match, according to GlobalData’s deals database.

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A total of 79 consumer industry deals worth $18.9bn were announced for the region in May 2022, against the 12-month average of 98 deals.

Of all the deal types, M&A saw most activity in May 2022 with 32 transactions, representing a 40.5% share for the region.

In second place was venture financing with 27 deals, followed by private equity deals with 20 transactions, respectively capturing a 34.2% and 25.3% share of the overall deal activity for the month.

In terms of value of deals, M&A was the leading category in Europe’s consumer industry with $18.52bn, while private equity and venture financing deals totalled $191.78m and $146.72m, respectively.

Europe consumer industry deals in May 2022: Top deals

The top five consumer deals accounted for 99% of the overall value during May 2022.

The combined value of the top five consumer deals stood at $18.66bn, against the overall value of $18.9bn recorded for the month.

The top five consumer industry deals of May 2022 tracked by GlobalData were:

1) Philip Morris International $17.33bn acquisition deal with Swedish Match

2) The $1bn acquisition of Byredo by L’Oreal and Puig

3) Brookfield Asset Management $184.06m private equity deal with DigitalBridge Group

4) The $105.18m acquisition of Share Now by Free2Move

5) C&D Emerging Industry Equity Investment,Carbonneutral Partnership,Hansoh Investment,Kangjun Capital,Probe Capital,Puhua Capital and YuanBio Venture Capital $45m venture financing deal with Enzymaster Deutschland

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.

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