1. Deals Analysis
October 26, 2021

Europe’s consumer industry saw a drop of 19.61% in deal activity during September 2021

Europe’s consumer industry saw a drop of 19.61% in deal activity during September 2021, when compared with the last 12-month average, led by DraftKings’ $21.55bn acquisition of Entain, according to GlobalData’s deals database.

  • Embed this chart

    Embed this chart into your website

    Copy and paste the image source into your website to display the chart.


A total of 82 consumer industry deals worth $22.8bn were announced for the region in September 2021, against the 12-month average of 102 deals.

Of all the deal types, M&A saw most activity in September 2021 with 39 transactions, representing a 47.6% share for the region.

Content from our partners
Advanced analytics and predicting market trends in FMCG
How smart predictive analytics is shaping product development
Data analysis in the brave new world

In second place was venture financing with 25 deals, followed by private equity deals with 18 transactions, respectively capturing a 30.5% and 22% share of the overall deal activity for the month.

In terms of value of deals, M&A was the leading category in Europe’s consumer industry with $22.02bn, while private equity and venture financing deals totalled $490.51m and $269.49m, respectively.

Europe consumer industry deals in September 2021: Top deals

The top five consumer deals accounted for 98.2% of the overall value during September 2021.

The combined value of the top five consumer deals stood at $22.37bn, against the overall value of $22.8bn recorded for the month.

The top five consumer industry deals of September 2021 tracked by GlobalData were:

1) DraftKings $21.55bn acquisition deal with Entain

2) The $421.9m private equity of 63% stake in LA DORIA by Investindustrial

3) Crucial Innovations $164.42m acquisition deal with Eco Equity

4) The $129.94m acquisition of Blau Porto Petro by Ikos Porto Petro

5) Balderton Capital (UK),General Catalyst Partners,Index Ventures,Insight Partners and Latitude (UK) $100m venture financing deal with Beauty Pie