Europe’s consumer industry saw a drop of 19.61% in deal activity during September 2021, when compared with the last 12-month average, led by DraftKings‘ $21.55bn acquisition of Entain, according to GlobalData’s deals database.

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A total of 82 consumer industry deals worth $22.8bn were announced for the region in September 2021, against the 12-month average of 102 deals.

Of all the deal types, M&A saw most activity in September 2021 with 39 transactions, representing a 47.6% share for the region.

In second place was venture financing with 25 deals, followed by private equity deals with 18 transactions, respectively capturing a 30.5% and 22% share of the overall deal activity for the month.

In terms of value of deals, M&A was the leading category in Europe’s consumer industry with $22.02bn, while private equity and venture financing deals totalled $490.51m and $269.49m, respectively.

Europe consumer industry deals in September 2021: Top deals

The top five consumer deals accounted for 98.2% of the overall value during September 2021.

The combined value of the top five consumer deals stood at $22.37bn, against the overall value of $22.8bn recorded for the month.

The top five consumer industry deals of September 2021 tracked by GlobalData were:

1) DraftKings $21.55bn acquisition deal with Entain

2) The $421.9m private equity of 63% stake in La Doria by Investindustrial

3) Crucial Innovations $164.42m acquisition deal with Eco Equity

4) The $129.94m acquisition of Blau Porto Petro by Ikos Porto Petro

5) Balderton Capital (UK),General Catalyst Partners,Index Ventures,Insight Partners and Latitude (UK) $100m venture financing deal with Beauty Pie