1. Deals Analysis
October 25, 2021

Europe’s consumer industry saw a drop of 35.56% in cross border deal activity during September 2021

Europe’s consumer industry saw a drop of 35.56% in cross border deal activity during September 2021, when compared with the last 12-month average, led by DraftKings’ $21.55bn acquisition of Entain, according to GlobalData’s deals database.

  • Embed this chart

    Embed this chart into your website

    Copy and paste the image source into your website to display the chart.

 

A total of 29 consumer industry cross border deals worth $22.1bn were announced for the region in September 2021, against the 12-month average of 45 deals.

Of all the deal types, venture financing saw most activity in September 2021 with 12 transactions, representing a 41.4% share for the region.

Content from our partners
Advanced analytics and predicting market trends in FMCG
How smart predictive analytics is shaping product development
Data analysis in the brave new world

In second place was M&A with 11 deals, followed by private equity deals with six transactions, respectively capturing a 37.9% and 20.7% share of the overall cross border deal activity for the month.

In terms of value of cross border deals, M&A was the leading category in Europe’s consumer industry with $21.8bn, while venture financing and private equity deals totalled $190.82m and $64.48m, respectively.

Europe consumer industry cross border deals in September 2021: Top deals

The top five consumer cross border deals accounted for 99.6% of the overall value during September 2021.

The combined value of the top five consumer cross border deals stood at $21.97bn, against the overall value of $22.1bn recorded for the month.

The top five consumer industry cross border deals of September 2021 tracked by GlobalData were:

1) DraftKings $21.55bn acquisition deal with Entain

2) The $164.42m acquisition of Eco Equity by Crucial Innovations

3) Balderton Capital (UK),General Catalyst Partners,Index Ventures,Insight Partners and Latitude (UK) $100m venture financing deal with Beauty Pie

4) The $89.09m acquisition of 95.4% stake in Claybell by Sonae Food4Future

5) 3i Group $64.48m private equity deal with Dutch Bakery

Topics in this article: