1. Deals Analysis
October 25, 2021

Europe’s consumer industry saw a drop of 35.56% in cross border deal activity during September 2021

Europe’s consumer industry saw a drop of 35.56% in cross border deal activity during September 2021, when compared with the last 12-month average, led by DraftKings’ $21.55bn acquisition of Entain, according to GlobalData’s deals database.

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A total of 29 consumer industry cross border deals worth $22.1bn were announced for the region in September 2021, against the 12-month average of 45 deals.

Of all the deal types, venture financing saw most activity in September 2021 with 12 transactions, representing a 41.4% share for the region.

In second place was M&A with 11 deals, followed by private equity deals with six transactions, respectively capturing a 37.9% and 20.7% share of the overall cross border deal activity for the month.

In terms of value of cross border deals, M&A was the leading category in Europe’s consumer industry with $21.8bn, while venture financing and private equity deals totalled $190.82m and $64.48m, respectively.

Europe consumer industry cross border deals in September 2021: Top deals

The top five consumer cross border deals accounted for 99.6% of the overall value during September 2021.

The combined value of the top five consumer cross border deals stood at $21.97bn, against the overall value of $22.1bn recorded for the month.

The top five consumer industry cross border deals of September 2021 tracked by GlobalData were:

1) DraftKings $21.55bn acquisition deal with Entain

2) The $164.42m acquisition of Eco Equity by Crucial Innovations

3) Balderton Capital (UK),General Catalyst Partners,Index Ventures,Insight Partners and Latitude (UK) $100m venture financing deal with Beauty Pie

4) The $89.09m acquisition of 95.4% stake in Claybell by Sonae Food4Future

5) 3i Group $64.48m private equity deal with Dutch Bakery

Verdict deals analysis methodology

This analysis considers only announced and completed cross border deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.

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