Europe’s consumer industry saw a drop of 35.56% in cross border deal activity during September 2021, when compared with the last 12-month average, led by DraftKings‘ $21.55bn acquisition of Entain, according to GlobalData’s deals database.

  • Embed this chart

    Embed this chart into your website

    Copy and paste the image source into your website to display the chart.


A total of 29 consumer industry cross border deals worth $22.1bn were announced for the region in September 2021, against the 12-month average of 45 deals.

Of all the deal types, venture financing saw most activity in September 2021 with 12 transactions, representing a 41.4% share for the region.

In second place was M&A with 11 deals, followed by private equity deals with six transactions, respectively capturing a 37.9% and 20.7% share of the overall cross border deal activity for the month.

In terms of value of cross border deals, M&A was the leading category in Europe’s consumer industry with $21.8bn, while venture financing and private equity deals totalled $190.82m and $64.48m, respectively.

Europe consumer industry cross border deals in September 2021: Top deals

The top five consumer cross border deals accounted for 99.6% of the overall value during September 2021.

The combined value of the top five consumer cross border deals stood at $21.97bn, against the overall value of $22.1bn recorded for the month.

The top five consumer industry cross border deals of September 2021 tracked by GlobalData were:

1) DraftKings $21.55bn acquisition deal with Entain

2) The $164.42m acquisition of Eco Equity by Crucial Innovations

3) Balderton Capital (UK),General Catalyst Partners,Index Ventures,Insight Partners and Latitude (UK) $100m venture financing deal with Beauty Pie

4) The $89.09m acquisition of 95.4% stake in Claybell by Sonae Food4Future

5) 3i Group $64.48m private equity deal with Dutch Bakery