1. Deals Analysis
September 28, 2021

Europe’s consumer industry saw a drop of 36.63% in deal activity during August 2021

Europe’s consumer industry saw a drop of 36.63% in deal activity during August 2021, when compared with the last 12-month average, led by CVC Advisers’ $1.1bn private equity deal with Stock Spirits Group, according to GlobalData’s deals database.

  • Embed this chart

    Embed this chart into your website

    Copy and paste the image source into your website to display the chart.


A total of 64 consumer industry deals worth $1.9bn were announced for the region in August 2021, against the 12-month average of 101 deals.

Of all the deal types, M&A saw most activity in August 2021 with 33 transactions, representing a 51.6% share for the region.

Content from our partners
Advanced analytics and predicting market trends in FMCG
How smart predictive analytics is shaping product development
Data analysis in the brave new world

In second place was venture financing with 21 deals, followed by private equity deals with ten transactions, respectively capturing a 32.8% and 15.6% share of the overall deal activity for the month.

In terms of value of deals, private equity was the leading category in Europe’s consumer industry with $1.14bn, while M&A and venture financing deals totalled $629.39m and $139.87m, respectively.

Europe consumer industry deals in August 2021: Top deals

The top five consumer deals accounted for 92% of the overall value during August 2021.

The combined value of the top five consumer deals stood at $1.76bn, against the overall value of $1.9bn recorded for the month.

The top five consumer industry deals of August 2021 tracked by GlobalData were:

1) CVC Advisers $1.1bn private equity deal with Stock Spirits Group

2) The $410m acquisition of Lady of Leisure Holdings by Wolverine World Wide

3) John Textor $121.14m acquisition deal with Crystal Palace Football Club

4) The $73.71m acquisition of SYMINGTONS by Newlat Food

5) Five Seasons Ventures,Passion Capital and White Star Capital $54.78m venture financing deal with Dogmates