1. Deals Analysis
May 4, 2021

Europe’s consumer industry saw a rise of 12.36% in deal activity in Q1 2021

Led by $4.8bn private equity deal with Birkenstock Orthopadie GmbHKG, Europe’s consumer industry saw a rise of 12.36% in deal activity during Q1 2021, when compared to the last four-quarter average, according to GlobalData’s deals database.

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A total of 325 deals worth $13.53bn were announced for the region during Q1 2021, against the last four-quarter average of 289.25 deals.

Of all the deal types, M&A saw most activity in Q1 2021 with 182 deals, representing a 56% share for the region.

In second place was venture financing with 81 deals, followed by private equity deals with 62 transactions, respectively capturing a 24.9% and 19.1% share of the overall deal activity for the quarter.

In terms of value of deals, private equity was the leading category in Europe’s consumer industry with $11.05bn, while M&A and venture financing deals totalled $2.12bn and $361.63m, respectively.

Europe consumer industry deals in Q1 2021: Top deals

The top five consumer deals accounted for an 83.2% share of the overall value during Q1 2021.

The combined value of the top five deals stood at $11.25bn, against the overall value of $13.53bn recorded for the quarter.

The top five consumer industry deals of Q1 2021 tracked by GlobalData were:

1) Financiere Agache and L Catterton’s $4.8bn private equity deal with Birkenstock Orthopadie GmbHKG

2) The $4.38bn private equity deal with Philips Domestic Appliances Holding by Hillhouse Capital Group

3) The Blackstone Group’s $1.23bn private equity deal with Bourne Leisure

4) The $440.16m acquisition deal with Nordic Leisure by GVC Holdings

5) Greystar Real Estate Partners’ asset transaction with KKRInc for $403.57m.

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.