Led by $4.8bn private equity deal with Birkenstock Orthopadie GmbHKG, Europe’s consumer industry saw a rise of 12.36% in deal activity during Q1 2021, when compared to the last four-quarter average, according to GlobalData’s deals database.

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A total of 325 deals worth $13.53bn were announced for the region during Q1 2021, against the last four-quarter average of 289.25 deals.

Of all the deal types, M&A saw most activity in Q1 2021 with 182 deals, representing a 56% share for the region.

In second place was venture financing with 81 deals, followed by private equity deals with 62 transactions, respectively capturing a 24.9% and 19.1% share of the overall deal activity for the quarter.

In terms of value of deals, private equity was the leading category in Europe’s consumer industry with $11.05bn, while M&A and venture financing deals totalled $2.12bn and $361.63m, respectively.

Europe consumer industry deals in Q1 2021: Top deals

The top five consumer deals accounted for an 83.2% share of the overall value during Q1 2021.

The combined value of the top five deals stood at $11.25bn, against the overall value of $13.53bn recorded for the quarter.

The top five consumer industry deals of Q1 2021 tracked by GlobalData were:

1) Financiere Agache and L Catterton’s $4.8bn private equity deal with Birkenstock Orthopadie GmbHKG

2) The $4.38bn private equity deal with Philips Domestic Appliances Holding by Hillhouse Capital Group

3) The Blackstone Group’s $1.23bn private equity deal with Bourne Leisure

4) The $440.16m acquisition deal with Nordic Leisure by GVC Holdings

5) Greystar Real Estate Partners ‘ asset transaction with KKRInc for $403.57m.