1. Deals Analysis
April 26, 2021

Europe’s consumer industry saw a rise of 23.96% in deal activity during March 2021

Europe’s consumer industry saw a rise of 23.96% in deal activity during March 2021, when compared with the last 12-month average, led by Hillhouse Capital Group’s $4.38bn acquisition of Philips Domestic Appliances Holding, according to GlobalData’s deals database.

  • Embed this chart

    Embed this chart into your website

    Copy and paste the image source into your website to display the chart.


A total of 119 consumer industry deals worth $5.04bn were announced for the region in March 2021, against the 12-month average of 96 deals.

Of all the deal types, M&A saw most activity in March 2021 with 71 transactions, representing a 59.7% share for the region.

In second place was venture financing with 31 deals, followed by private equity deals with 17 transactions, respectively capturing a 26.05% and 14.3% share of the overall deal activity for the month.

In terms of value of deals, private equity was the leading category in Europe’s consumer industry with $4.53bn, while M&A and venture financing deals totalled $355.19m and $157.87m, respectively.

Europe consumer industry deals in March 2021: Top deals

The top five consumer deals accounted for 92.5% of the overall value during March 2021.

The combined value of the top five consumer deals stood at $4.67bn, against the overall value of $5.04bn recorded for the month.

The top five consumer industry deals of March 2021 tracked by GlobalData were:

1) Hillhouse Capital Group’s $4.38bn private equity deal with Philips Domestic Appliances Holding

2) The $154.42m private equity deal with Voyageurs du Monde by BPI France, Certares Management, Credit Mutuel Equity and Nov Tourisme

3) Agronomics, BY Capital Management, DSM Venturing, Humboldt Fund, Jeffrey Leiden, Rick Klausner, Section 32 and Taavet Hinrikus’ $47m acquisition of Meatable

4) The $45.77m venture financing of Reiss by Next

5) Lockspell’s acquisition of Banach Technology for $43m.

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.

Topics in this article: